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Spend and conversions dashboards

Where the money goes and what it converts, by day, week or month.

R
Written by Robin Choy

Reports > Spend tracks where the budget goes over time, and Reports > Conversions tracks what it produces, per conversion action, by count or value. Both support day, week and month granularity and a flexible date range.

The Spend dashboard with totals, a spend by channel chart and a campaign breakdown

Spend

  • Total spend over time with campaign-level breakdowns.

  • Switch between Day, Week and Month to see pacing versus trend.

Conversions

  • Per conversion action performance, so purchases, leads and signups are not blurred into one number.

  • Toggle between conversion counts and conversion value.

The Conversions dashboard showing leads by channel with CPA and ROAS

Working with them

Any view can be saved as a named report with Save as report. And anything you can see here, you can interrogate in chat: ask the agent "why did spend jump on the 14th?" and it reads the same data with the context of your campaigns.

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