You do not need to arrive with a competitor list. During onboarding, Adside reads your website, works out your market, and proposes the competitors that matter, each already loaded with the ads they are running. You review the board, remove the misses, and add anyone we did not catch.
After onboarding
Ask the agent: "who else should we be tracking?" It looks at your positioning and current ads to suggest more.
When you add a new client (or a new market), discovery runs again for that client.
Anything discovered lands in the Ad library as a tracked company, so the feed and social listening pick it up automatically.
Discovery separates true competitors from inspiration: brands you do not compete with but whose creative is worth watching. Both are tracked the same way; the label just keeps your research honest.