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Approvals: you see every creative before it spends

How the review loop works, and how it tightens as trust builds.

R
Written by Robin Choy

Nothing spends without your sign-off. When new creatives are ready, you get a review: each one with the reasoning behind it, and two buttons that matter, Approve and Ask for edits.

How it works

  • One click approves a creative across every connected platform; no separate per-channel approvals.

  • Edits go back into the loop and return improved.

  • Approval requests come to you where you work (Slack or email), not buried in a dashboard.

Autopilot, when you want it

Review is the default forever if you like. Once you trust the output, you can loosen it and let the machine run with spot checks. Most clients start reviewing everything and relax over time; the control level is yours either way.

Context accumulates

Every approval, edit and comment feeds the Brain for your brand. The system memorizes your context and measures every experiment, so the work gets more on-taste over time and you never explain the same thing twice.

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