Reports > Top creatives shows your ads ranked by real performance, each creative pictured next to its numbers. No more cross-referencing a spreadsheet against Ads Manager thumbnails.
Make it yours
Metric chips: add, remove and reorder up to 15 metrics (spend, CTR, cost per purchase, and any conversion action you track). The ranking follows the metric you sort by.
Filters: quick filters, format filters (image vs video), grouping by ad, and a date range picker.
Detail view: click a creative for its full breakdown, including an Overview, the video Transcript, its Comments, and Insights like the age and gender split.
Two buttons worth noticing
Save as report: keeps this exact configuration one click away in the sidebar, for you and your teammates. See Saved reports.
Create routine: turns the view into a scheduled digest, for example a weekly top-creatives summary posted to Slack.
Data covers your connected Meta account today and refreshes daily; the header shows when it last synced.