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Ad comments: what people say under your ads

Comments from your Meta ads, collected in one place with the option to analyze them.

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Written by Robin Choy

Inspiration > Ad comments collects the comments people leave on your Meta ads. Comments are early, unfiltered feedback: objections you should answer in the creative, questions your landing page is not answering, and social proof worth amplifying.

Ad comments grouped by ad

How it works

  • Comments sync from your connected Meta account and are grouped by ad, newest first.

  • Click Open creative to see the ad they are reacting to.

  • Click Analyze comments (or ask the agent) for a summary of sentiment and recurring themes.

Tip: a cluster of negative comments on a high-spend ad is worth a routine: have the agent check comment sentiment weekly and flag anything that turns sour.

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